5 Things You Should Do Now If You Don't Like Your Job
Dan Schawbel is the leading personal branding expert for young professionals. Read full contour
People you know or accept never met yet are googl'ing yous. Let'due south face it, y'all're fifty-fifty google'ing yourself! At the end of 2007, the Pew Net Research Team found that 47% of people search for data nearly themselves online (Self-Googling), which was more than double 5 years agone. It's a pretty safety bet that percentage has climbed to over 50 or 60% by this yr.
Some people might can it ego-surfing, but it's actually a good do to see what results come up for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you either for fun or considering they want to learn more about you. Hiring managers want to see if you have a make clean record in Google, which is your permanent record because every move yous brand (yes even a blog comment) is stored at that place forever. Before I went on a 2d date once, the girl Google'ed me. If she hadn't liked what she saw, the 2d engagement wouldn't have happened. Attempt doing it correct now and meet what you get.
There is no hiding from Google!
Google keeps track of but almost everything you do on the internet. Information technology patrols and captures your online beliefs, such as when you lot post on your web log, tweet using Twitter, join social networks, comment on other blogs, write articles for online news sources and more. Aside from the content you create and distribute over the cyberspace, other people are talking virtually y'all, which means that Google has a consummate motion-picture show (about like an autobiography) of your life. In the digital age, Google is your resume, your permanent tape and a journal of your life. Your children and children's children will be able to find out everything about you when they abound older. "Mom, expect what I but found out about Dad in Google." Your personal brand tin't hide from Google. In that location is one major exception to this though.
Common names
If your name is common, such as Mike Smith, then information technology will be very hard to own your Google results. There are over 54 million results for "Mike Smith" in Google. You won't be able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the top 10 results, that may be achievable, if you either become very famous or work extremely hard at building content each and every twenty-four hours for your entire life. At the age of sixty y'all might notice out that Google changed their algorithm and you'll lose all that hard work. The point beingness is that yous'll take to differentiate your proper name in guild to rank high. I typically recommend you use your center name or a nickname in this case. The worst case scenario is that y'all change your name completely ;).
Glory names
Celebrities are very fortunate because they get mass media attention, which means traditional media sources (NY Times, ABC News) write manufactures almost them. These sources rank extremely high in Google. Nosotros're talking Google PageRank'southward of eight and college! Your web log posts nigh these celebrities will never end up on the top xx results for their name unless you are Perez Hilton. If your proper name is the same as a celebrities, you are in big trouble. Attempt searching for Christina Aquilera (21 one thousand thousand results), Britney Spears (88 one thousand thousand), Lil Wayne (40 million) and other major celebrities. Personally, I don't have any friends with these names, merely fifty-fifty with C-level celebrities, you don't stand a run a risk. If you are stuck with a celebrity name, I suggest that y'all build your brand around an expanse of your expertise or interest and connect information technology to your brand proper noun.
Unique names
While growing upward, y'all might take been made fun of people of your unique proper name because information technology was "different." Although you were ostracized and fabricated fun of, right now you go to laugh at everyone else! With a distinct proper name, you are able to hands dispense the results for your name on search engines. When you lot go to your high school reunion and see your friends, you'll get the last laugh considering you can exist visible and control perceptions, while they simply cannot. When you Google your proper name, whether you have results that reflect your brand, you'll encounter how hard it volition exist to rank high for it or not. Depending on the competition, it may accept you a few days or a few months. Over time, if you work very hard, y'all'll own the top ten results for your name.
In my side by side mail, I'll talk virtually what you lot tin can practise to gain control over your Google results and allow your personal brand shine through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/5-things-you-should-now-you-dont-like-your-job.html
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